Signs are considered, on the one hand, through their performative dimension, and, on the other hand, as the object of capitalistic investment. Most of the talks could actually be interpreted in that perspective. Many dealt with the managerial configuration of organizations, which relies heavily on rhetoric crafts and which also contributes to the transformation of such organizations into financial assets. The pedagogy of finance, we also saw, often requires an intimate transformation of the self through participatory, experiential means, and translates accordingly into the intimate experience of “become capital” oneself. The performative becomes “value creation” in a very financial sense of the term.